Government Innovation and Strategy Advisor - Abu Dhabi City Municipality
Sana Bagersh is government innovation and strategy advisor. She currently provides consulting to the Abu Dhabi Municipality, and has provided advisory services in the past to the Higher Colleges of Technology and Emirates Foundation. Bagersh is also CEO of BrandMoxie, a integrated marketing services firm; founder of Tamakkan, an entrepreneurship and innovation initiative that offers guidance to SMEs; founder of The Smovies film competition platform which leverages the power of organic content creation and storytelling; and managing editor of Tempo, a community magazine that promotes design, the arts and social engagement.
In the past Bagersh has variously worked as adjunct professor at Zayed University, and served on the advisory boards of Higher Colleges of Technology Women’s College and that of the Abu Dhabi Vocational Institute. She has served as board member at AmCham and chaired its Women in Business Committee where she launched the Women Achieve empowerment charter, and then its Arts and Culture Committee.
From 1999 to 2008 Bagersh was director of marketing at Thuraya Satellite Telecommunications Company, where she set up the marketing communications infrastructure for Thuraya in multiple languages across all media channels, for campaigns that ran across a footprint of 110 countries.
From the late 80s and 90s, Bagersh worked as a journalist, and then later as bureau chief of Gulf News in the UAE. She covered economic, social and cultural news stories, and met luminaries such as Sheikh Zayed, Kofi Annan, Princess Diana and Prince Charles, Nelson Mandela, Wilfred Thesiger, Yasser Arafat, Kurt Waldheim, Muamar al Gaddafi, Richard Branson, George Bush Sr, Benazir Bhutto, and others.